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What is Marketing Stack OS Drop?
Daily drops from FTA leaders, CMO insiders, and global experts. This is your complete marketing OS for the future, which is now.
Forget endless webinars and dusty summits. Marketing Stack is FTA Global’s first-ever flagship virtual event, bringing together 25+ industry leaders over 5 days to decode the future of digital marketing where every session is a Daily Drop packed with actionable strategy.
Over one week, you will:
- Decode the New Visibility Stack
- Master Content, AI, and Attribution
- Build Performance Loops
- Crack Reputation and Discovery
- Level Up Infrastructure and Automation
Keynote Speaker
Amanda Natividad, VP of Marketing at SparkToro, will headline Marketing Stack Summit 2025. She’ll bring data-driven insights on creativity, consumer behaviour, and scaling digital-first brands - setting the tone for five days of strategy, execution, and innovation.

Meet the Speakers
Global marketers. CMOs. FTA growth engineers. International thought leaders. They are not here to theorize. They are here to show what is working now.

Elara Capital
Executive VP (Media, Retail, Consumer Discretionary & Internet)

Hombale Films - HombaleVerse
Marketing Head

FTA Global
VP - Sales & Marketing
…and 50+ more voices shaping how brands scale visibility and trust in the AI era.
Key Highlights
Sessions delivered as Daily Drops
Days to build your Marketing OS
Subject matter
experts
Brand and CMO Perspectives
Not another summit.
Get insights that fuel real marketing operations.
5 Pillars of the Marketing Stack
Five days, five focus areas - designed to cover the entire growth engine
Summit Agenda
Playbooks
Hands-on tools
and frameworks
Perspectives
Executive-level
CMO Insights
Signals
Global trends
and discoveries
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Theme: Leadership & CMO priorities - Driving vision, decision
Date: 22 Sep 2025
Live Start: 11:00 AM IST
Location: Online (Link will be shared post-registration)
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Welcome note
Speaker: Senthil Kumar Hariram (FTA Global) -
Keynote: Marketing in a Zero Click world
Speaker: Amanda Natividad (Sparktoro)Signals -
Running ABM in channels where Prospects don’t leave breadcrumbs
Speakers: Venkatesh Subbaiya and Abhinav Kumar (FTA Global)Playbooks -
What I’d Build If I Started Over in 2025
Speaker: Alhad Mahajani (Zuventus)Perspectives -
The CMO as System Builder, Not Custodian
Speaker: Rasika Prashant (Tata Soulful)Perspectives -
Content integration as the backbone of Omnichannel customer journeys
Speaker: Srijita Das Roy (FTA Global)Playbooks
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The Future of Fractional Leadership in Marketing
Speaker: Anjali Gupta (Fractional CMO)Perspectives -
The State of Search in Indian BFSI Industry 2025
Speaker: Yash Kashid (FTA Global)Playbooks -
B2B and B2C: Where the lines blur and where they don’t
Speaker: Sriroopa B (Reliance Retail)Perspectives -
Ecosystem Strategy as the New Marketing
Speaker: Nitika Goel (Zinnov)Perspectives -
The AI Layer of the Internet: How discovery is being rewritten
Speaker: Alan Bush (University of San Diego)Signals
Day 2 – SEO & Demand in the AI Era - Search, demand, growth
Date: 23 Sep 2025
Live Start: 11:00 AM IST
Location: Online (Link will be shared post-registration)
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SEO 2.0: Tracking organic reach beyond traditional search engines
Speaker: Nick Leroy (seojobs.com)Signals -
From Search optimization to Search Engineering
Speakers: Akash Patil and Yash Kashid (FTA Global)Playbooks -
Surviving the AI Overview Era: What CMOs need to rethink about SEO
Speaker: Zubin Kutar (Mahindra Holidays)Perspectives -
Search isn’t Google anymore: Rethinking Discovery in an AI and Multi-Platform World
Speaker: Sumit Zawar (Route Mobile)Perspectives -
Why your Search Console isn’t telling you the whole story
Speakers: Karan Mathur and Vatsala Panwar (FTA Global)Playbooks
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Marketing in a World Without CTRs
Speaker: Devashish Chowdhury (Quidel Ortho)Perspectives -
How Modern Search Engines Rank Content: Cracking RRF, Embeddings & Semantic Scoring
Speaker: Akash Patil (FTA Global)Playbooks -
Brand vs Demand 2025: How B2B Marketers can win both games at once
Speaker: Monalisa Sahoo (Jio Business)Perspectives -
Building Growth Engines: User-Led Marketing, Rapid Experimentation, and Influencer Infrastructure
Speaker: Sandesh Gupta (MPL)Perspectives -
Inside the Black Box: How LLMs decide what content gets seen
Speaker: Nathan Gotch (Gotch SEO Academy)Signals
Day 3 - Content, Creative & Paid Media Shifts - Campaigns, reach, impact
Date: 24 Sep 2025
Live Start: 11:00 AM IST
Location: Online (Link will be shared post-registration)
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From Google to Reddit to ChatGPT: How Discovery works now and why LLMs cite certain brands
Speaker: Andrew Shotland (Local SEO Guide)Signals -
What actually makes PMax perform
Speaker: Venkatesh Subbaiya (FTA Global)Playbooks -
Creative at Scale without the Chaos
Speaker: Deepak Vashisht (Illusion Dental Laboratory)Perspectives -
From Metrics to Moments in a Customer Journey
Speaker: Alen Aloysius (Tata AIG)Perspectives -
Paid Media in a Post-Attribution World
Speaker: Tasneem Calcuttawala (FTA Global)Playbooks
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The Fall of Funnel Thinking: Rethinking Customer Journeys in Modern Marketing
Speaker: Shwetha Iyer (Kissht)Perspectives -
How to Win Reddit: From invisible lurker to trusted voice
Speakers: Vatsala Panwar and Monika Jagan (FTA Global)Playbooks -
E-Commerce Advertising: From profit driver to core business model
Speaker: Karan Taurani (Elara Capital)Perspectives -
UGC, Reviews, and Reputation: Building Trust in Financial Services
Speaker: Samar Kagalwalla (CSB Bank)Perspectives -
Beyond Pageviews: How web data powers smarter marketing decisions
Speaker: Marco Giordano (Seotistics)Signals
Day 4 - Automation, AI Systems & New Channels - Scale, speed, efficiency
Date: 25 Sep 2025
Live Start: 11:00 AM IST
Location: Online (Link will be shared post-registration)
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From Rankings to Revenue: The Future of SEO Measurement
Speaker: Alex Galinos (Elife)Signals -
Beyond Templates: How to Direct AI Like a Human Creative Lead
Speakers: Rohit Salian and Rachita Sharma (FTA Global)Playbooks -
The Modern Marketing Stack: Building for Agility, Intelligence, and Customer-Centric Growth
Speaker: Prasad Pimple (Kotak Life)Perspectives -
Building Systems, Not Campaigns: Lessons from Mental Health for Category Leadership
Speaker: Sandesh R (Cadabams)Perspectives -
AI-Powered UGC Ads: How to blend authenticity with Automation
Speakers: Tasneem Calcuttawala and Yash Upadhyay (FTA Global)Playbooks
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The Rise of Product-Led Marketing: How brands grow by putting products at the center
Speaker: Anya D'souza (Elgi equipments)Perspectives -
Live Workshop – Automation build using n8n
Speaker: Karthik Sekar (Archie, Netherlands)Playbooks -
AI-First Marketing in Real Estate: Reimagining how enterprises choose workspaces
Speaker: Megha Aggarwal (Tablespace)Perspectives -
Marketing the Unseen: Building Brand Influence in the data center industry
Speaker: Siddharth Singh (CTRLs Datacentres)Perspectives -
The future of brand marketing when nobody visits your website
Speaker: Barry Schwartz (Search Engine Land)Signals
Day 5 - Future of Discovery and AI Governance- Trust, ethics, innovation
Date: 26 Sep 2025
Live Start: 11:00 AM IST
Location: Online (Link will be shared post-registration)
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From Fragmented Models to Structured Intelligence: Deploying Model Context Protocol at Scale
Speakers: Karthik Sekar and Arun Kumar (FTA Global)Playbooks -
Owning the Brand SERP (Control your digital identity (Brand SERP)
Speaker: Naimisha Rao (Gullak money)Perspectives -
Offline ≠ Invisible: Redefining Online-to-Offline Discovery in Real Estate
Speaker: Satanik Chaudhuri (Shriram Properties)Perspectives -
Building AI Agents in Marketing: Hype, Reality, and What You Should Automate Today
Speaker: Rubanraj Sureshbabu and Akash Patil (FTA Global)Playbooks
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The Invisible Influence Chain: How Stories Travel Beyond Screens
Speaker: Abhinash Vasudeva (Hombale Verse)Perspectives -
From Hacks to Infrastructure: The Evolution of RAG Systems
Speaker: Karan Mathur (FTA Global)Playbooks -
From Campaigns to Compounds: Marketing That Builds Equity Over Time
Speaker: Krisha Turakhia (Urban Ladder)Perspectives -
Order, Scale, and the Future of Creative Work
Speaker: Manish Srivastava (Sahi)Perspectives -
AI Governance - The hidden problem that may spiral out before you blink
Speaker: Abhinav Mittal (AI Strategy & Governance advisor)Signals -
Closing notes
Speaker: Senthil Kumar Hariram (FTA Global)
Who Should Stack Up?
If marketing is your battlefield, get arms to raise the bar

For marketers ready to summit new verticals,
this is your basecamp.
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CMOs and Marketing Heads:
Lead change before it leads you
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Performance and Growth Marketers:
Scale results with smarter loops
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SEO and Content Leaders:
Outgrow keywords and engineer visibility
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Marketing Ops and Automation Pros:
Build the machine and wire the system
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Creative and UGC Teams:
Scale trust, not just traffic
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Startups and Founders:
deploy a modern marketing OS from day one
FAQs
A: Marketing Stack 2025 is a five-day global summit designed for marketers, founders, and growth leaders. It brings together 40+ experts across performance, brand, AI, content, and analytics to share actionable playbooks, perspectives, and trend signals shaping the future of marketing.
A: It’s a fully online event running from September 22–26, 2025. All sessions are live streamed digitally.
A: No, the summit is completely free to attend. Just register with your email to get access.
A: Click the "Register Now" button on this page and fill out your name and email. You’ll get confirmation and reminders via email.
A: Sessions are structured in three formats:
Playbooks: Hands-on frameworks and execution tactics.
Perspectives: Leadership dialogues with CMOs and senior marketers.
Signals: Big-picture talks on shifts, innovations, and future trends.
A: The summit is a mix of live sessions and on-demand recordings. Live sessions will include Q&A, while all content will be available for replay after the summit.
A: The speaker lineup includes CMOs, VPs, and senior leaders from top brands across technology, finance, retail, and media, along with experts from FTA Global. Full details are available on the event agenda.
A: You’ll receive email updates once you register. You can also follow FTA Global on LinkedIn and Instagram for real-time posts.
A: Absolutely. The summit is designed for teams as well as individuals, and we encourage you to invite colleagues to attend.
A: For any questions, email us at [email protected] and our team will assist you.
Registration Form
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What’s Next.
With speed, clarity, and outcomes that speak louder than words.